You use a calendar to keep all of your important appointments, right? Doctors, dentists, date night, kids’ pick-ups? You’d be lost without your calendar. Why not keep a calendar of important events or news in your industry. Then, when it’s time to write your blog or newsletter, you’ll have your ideas all ready to go! Say goodbye to writers’ block with an editorial calendar!
How does an editorial calendar work? It’s simple, really. You can Google Editorial Calendar and find a template, or you can simply use a sheet of paper or an Excel spreadsheet.
The important thing is what goes on the calendar. This is where that thinking cap that sits on your top shelf collecting dust comes in handy. Put it on, and think about your business and industry.
- Are there important events that happen weekly, monthly, annually? Put them on the calendar.
- Are there times of year when things happen that your readers need to know about? Put them on the calendar.
You get the picture. Anything that is important in your industry should be on the calendar, so you can write about it.
So how do you put this into practice? Let’s pick a business…how about an auto mechanic? What might a six-month editorial calendar for such a business look like?
June: Get your car ready for summer
July: What to do if your car overheats
August: Fuel economy and your car’s air conditioner
September: Prepping your car for winter
October: Watch out for those slippery wet leaves
November: What do to when your car hits an ice patch
Now you have all this great information at your fingertips. When it’t time to sit down and write, the idea is right there waiting for you.
Need help getting started? Reach out to me here. I can help!