In Part One, we discovered that a ghostwriter can indeed make your work sound just like you wrote it yourself. Part Two answered the question, ‘who owns the finished product, the author or the ghostwriter?’
In Part Three, let’s talk about three simple reasons why you will use a ghostwriter.
- Lack of time: Not many business owners have the luxury of time to write a whole book or even a series of blog posts. They are up to their ears running their businesses and doing the things they know and best. Ghostwriters write, entrepreneurs run businesses. The two make a perfect team.
- Lack of skills: Entrepreneurs are experts in their industry, but that doesn’t make them good writers. A photographer has an abundance of knowledge about capturing images but writing about how to take great pictures is a distinct skill set. When a ghostwriter extracts that knowledge from the photographer’s head and puts it onto paper, AND does it in that photographer’s style and voice, now you’ve got a match made in heaven.
- Lack of desire: Let’s stick with that photographer. He or she loves expression through visual imagery. It’s more than a love—it’s a passion. But writing about that passion? Maybe not so much. So let the photographer stick to capturing amazing photographs, and the ghostwriter do the writing. It’s a natural partnership between two experts doing what they do best, and what they love doing.
Do you see yourself in any of these? Do you know you need and want to be an author to launch yourself as an expert, but don’t have the time, skills, or desire to write it yourself? I am here to help get your goals realized. Reach out to me at firstname.lastname@example.org for your free 30-minute book consultation.
In our first look at the misconceptions surrounding ghostwriters, we discussed voice. If someone else writes your work, will it sound like your voice? Short answer: yes.
So now that we know the work sounds like you, we need to know, does it actually belong to you?
No matter what you hire a ghostwriter to write for you, anything from a photo caption to an entire book, once you have paid for it, the work belongs to you. You are considered the author. These are your ideas, insights, and experiences expressed in your voice.
Legally, ghostwriters do not own the content they create. When I work for you as a ghostwriter, I go into the relationship with the understanding that I cannot claim credit for your work.
And that’s okay. That’s the whole point of working with a ghostwriter. I’m here to free up the ideas in your head and get them onto paper. Perhaps writing isn’t your “thing” or maybe you simply don’t have the time. All you need is a little help with the technical aspects of the writing. The ideas are all yours, and they remain so throughout the entire process.
So don’t worry about someone else taking ownership of your ideas: they are yours, and a ghostwriter cannot take them away from you.
Ready to learn more? Let’s talk. Reach out to me at email@example.com for your free 30-minute book consultation.
Coming next: The ethics of ghostwriting.
You’re a business expert. You know your stuff in your chosen industry. You’ve had years of experience. Why not share your knowledge with potential clients? There’s no better way to do that than to write a book. Here are just a few ways a book can help you:
- A book will position you as an expert in your field. You’ve spent years learning all the ins and outs of your industry, and you’ve become a success. Why not let others know that? Sharing your knowledge will let your clients—and potential clients—know that you are a thought leader in your field. What better way to inspire confidence from those who are thinking of hiring you?
- You can use a book as a business card. Think about it. How many business cards have you saved? They get stuffed in a briefcase or jacket pocket, only to be forgotten about. That’s not going to happen with a book. When you leave prospects with a book, it will stay on their desk, and they will refer to it when they have a question. Again, you’re the expert, and you won’t be forgotten!
- Your book can get you great business perks. Looking for speaking engagements, publicity, more customers? Use your book to put you on the fast track to all of these exciting opportunities.
This all sounds wonderful, you’re thinking. But I don’t like to write! And I don’t really have time to write a whole book! Here are a couple of hints to help you get started:
- Start with an outline. Make notes about your area of expertise, Think about all the things you do in a day. Then decide what would best help your clients, and put that material into an outline.
- Look back at other written material you have. Blogs, e-newsletters, articles, etc. that you’ve written in the past can be the start of a book.
- Work with a professional writer. If you’re completely stumped as to how to get that book out of your head and onto the page, a professional can work with your ideas and do the writing for you.
Are you ready to get started on your book? Let’s talk. I can work with you to put together a well-written, error-free, professional piece of work. Contact me at 973-362-5382 or firstname.lastname@example.org and we can get started.
You use a calendar to keep all of your important appointments, right? Doctors, dentists, date night, kids’ pick-ups? You’d be lost without your calendar. Why not keep a calendar of important events or news in your industry. Then, when it’s time to write your blog or newsletter, you’ll have your ideas all ready to go! Say goodbye to writers’ block with an editorial calendar!
How does an editorial calendar work? It’s simple, really. You can Google Editorial Calendar and find a template, or you can simply use a sheet of paper or an Excel spreadsheet.
The important thing is what goes on the calendar. This is where that thinking cap that sits on your top shelf collecting dust comes in handy. Put it on, and think about your business and industry.
- Are there important events that happen weekly, monthly, annually? Put them on the calendar.
- Are there times of year when things happen that your readers need to know about? Put them on the calendar.
You get the picture. Anything that is important in your industry should be on the calendar, so you can write about it.
So how do you put this into practice? Let’s pick a business…how about an auto mechanic? What might a six-month editorial calendar for such a business look like?
June: Get your car ready for summer
July: What to do if your car overheats
August: Fuel economy and your car’s air conditioner
September: Prepping your car for winter
October: Watch out for those slippery wet leaves
November: What do to when your car hits an ice patch
Now you have all this great information at your fingertips. When it’t time to sit down and write, the idea is right there waiting for you.
Need help getting started? Reach out to me here. I can help!
In addition to my editing and writing work, I also teach writing skills classes to college students. It’s a pretty basic course, and covers all the things that they learned back in grade school, most of which have been long forgotten, if they were even paid attention to in the first place.
A recent lesson was on the use of commas. Since the semester is nearly over, it’s getting increasingly difficult to get through to the students and actually get them to care about things like correct usage of commas. I tried the standard “Let’s eat grandma,” which got a few chuckles, but I still didn’t feel like it drove the point home well enough. And then I remembered THIS article.
It has to do with a woman who fought a parking ticket and won. The reason she won was because the wording in an ordinance was unclear due to a missing comma! That did it! I guess it gives new meaning to the saying that money talks!
Read the full article here.
What do you think? Are commas a problem for you? If you need help with commas, or any other writing issues, feel free to reach out at the contact form here, and I can help get you through the tough stuff.
It goes without saying in today’s technological society that nearly everyone uses the Internet to search for information they want. Looking for a house painter? Google it. Looking for a good book to read? Try Goodreads or Amazon. Want to know what time that movie you’ve been dying to see is playing? You can check that out online as well. While everyone is talking about how important it is that your website be mobile-friendly—and it’s true that your website must be mobile-friendly—there’s one other important element your website needs. And that is to be correct.
Sounds simple, doesn’t it? Of course it should be correct. That doesn’t just mean that the information should be right. That also goes without saying. It also means that everything should be spelled correctly, sentences should be structured properly, subjects and verbs should agree in all sentences, and each sentence should end with proper punctuation.
Think about it. Would you consider eating at a restaurant that couldn’t properly spell the name of the town it is located in on its site? Would you hire a tutoring company with a sentence like this on their site: “We will helps your student gain understanding…” Probably not, right?
What you say on your website has a direct effect on your credibility. Remember that whatever product or service your website offers, your aim is to be looked upon as the expert at that thing. Whether it’s the best restaurant, the best house painter, whatever it is, you want to be seen as the authority in that area. Mistakes on your site can easily turn off potential customers, because they may not think you are the best at what you do if you don’t take the time to read your own content and make sure it is correct.
Look carefully at your website. Is it saying what you want it to say? Is it correct? Does it make sense? Look at it as if you were a potential client. Would you buy what you are selling based on your site’s content?
If you need help updating your website copy, contact me about my current web editing special at 973-362-5382 or email@example.com.
You’ve worked and slaved and worried about everything from word count to character development to a compelling plot to a great ending. Now your book is done (you think), and the next step is editing. How do you find the right editor? There are so many out there, and it’s so hard to choose. Here are some tips for finding the right editor to work with you and your manuscript.
Continue reading Six Tips to Help You Find an Editor
Expansion can be very exciting…it can also be very nerve-wracking. As I work to expand Editing By Sue, I am experiencing both of those feelings in abundance.
But this post isn’t about me, it’s about you. So with that, please allow me to introduce you to Editing—And More—By Sue. While editing is my first love, I have a passion for anything having to do with the written word, and I’m ready to share that passion with all of you.
Continue reading Onward and Upward
It’s not a day off from work. We don’t get to take a three-day weekend. There are no special sales at the mall. For those of us in the editing community, however, today is a very important day—National Grammar Day.
Continue reading Happy National Grammar Day!
Why, you ask, would an editor give advice on how to save you money on her services? Won’t that make less money for her, you ask? In the short term, yes. But looking at the bigger picture, you’ll get a better editing job if I don’t have to worry as much about the small stuff. Therefore, I would love it if you’d read and take to heart this article on running spell check before submitting your work for editing. Thanks to libroediting.com for their wise words.